This method is used to generate energy, creativity, and out of the box thinking, setting the stage for innovation at a later stage.
Many objects we encounter on a day to day basis have a ‘fixed’ meaning and purpose assigned to them. For instance, a chair is meant for sitting, a knife for cutting, a pen for writing, and so on. This preconceived meaning is useful in terms of the efficiency of our everyday cognition, but it can also prevent us from looking at things with an open mind. By explicitly directing people to relate to an object in unaccustomed ways, to rethink its meaning, value, and possible purpose, new opportunities and possibilities can arise. This method can be a good way to warm up people’s ‘creative muscles’ and support them in approaching more serious topics or design challenges in a creative way later on during a workshop.
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